Posts

Tesla

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For this week's blog, I've chosen Tesla. I personally love this company. They are working very hard to free the world from the grips of the oil and coal companies, making it a better place for all of us. Providing clean power through solar cells, cars, and trucks that drive fast and only use battery, at an affordable price is their value proposition. While the cars and trucks are still quite expensive, the price will drop relatively when compared with the average increase in costs for gasoline powered vehicles. Elon Musk is my personal hero, both because of what his companies do and represent, and because he's a total maniac. There's never a shortage of people talking about Tesla. One big thing people are talking about is Tesla's financials in the first quarter. The first post is in regards to those who short sell Tesla's stock, which is effectively betting the company will lose money. As you can see from the second post, the first quarter is never the b...
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Domino's Pie Pass

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When I saw the new Domino's add campaign, I was a bit skeptical. As someone who has managed stores in the past, I do understand the value of a personal touch, like knowing the names of your best customers. This was idealized in the popular show Cheers from the 1980's and 90's. In their new Pie Pass campaign, Domino's aims to play off of this spirit. Domino's built a special set that incorporated elements from both a Domino's store, and the set of Cheers. The add features the popular character Norm from the show picking up a pizza, after having failed to use the new Pie Pass technology. Instead of his usual greeting in the show, nobody knows his name, and it takes him extra time to get his pizza. The idea the campaign aims to convey is that by checking in with the Pie Pass app when you arrive in the parking lot, the staff can greet you by name, get your order ready, and let you skip any lines there may be, saving you time. The value proposition is that you ...
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Introduction

Hello everybody, I'm Jason, and I'm an older student returning to school to advance my knowledge of business. I'm a Business Administration major, and I plan to add an economics minor to my degree. I've had a few businesses in my life; a small landscaping company when I was 12-14 years old, a sales company in my late 20's, and finally a concrete design company that I closed to come back to school. While I am required to take this class for my degree, I have been interested in marketing since high school when I took an advanced media class where we studied different methods of advertising. Its interesting to me to learn what people react to and why, and the various strategies companies use. I feel this knowledge will help me in my goal of returning to a CEO role within a larger company. I grew up in a very dark world, saw a lot of suffering, and really learned a lot about what is wrong with this world. I am very passionate about making this world a better place for a...
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